Creating the brand identity for a standout event on home turf made the process all the more meaningful. From early visual concepts to full-scale stadium design, we loved shaping a look and feel that captured the spirit of the occasion.
This visual identity, with its contemporary and innovative design, strongly reflects both the cultural and natural richness of Switzerland and the youthful, dynamic spirit of the competition.
Our scope covered everything from the logo and supporting brand elements to a full brand guide, event and stadium visuals, and print collateral — ensuring a cohesive presence across every touchpoint.
The flagship youth tournament will take place in the city of Lausanne from June 28, 2025, with 16 teams all fighting it out to make the showpiece Final which will be played on July 6, 2025. The eagerly anticipated event will see Switzerland welcoming the world’s best young talents at the highest level.