A motion campaign developed for the relaunch of Rivella Gelb, supporting the product’s light and refreshing positioning across digital and social channels. The campaign translated the new communication direction into short-form animated assets designed to capture attention quickly and bring the product character to life.
Motion campaign, 3D animation, digital advertising assets and social media formats
Rivella Group
The visual approach focused on freshness, movement and product appeal, using dynamic animation and a bright colour world to communicate Rivella Gelb’s lighter character in a direct and engaging way.
The campaign was adapted across multiple digital formats, including short video assets for online advertising and social media.
