An animated explainer video developed to introduce FIBA’s Women in Basketball strategy to internal and external stakeholders. The project translated a comprehensive strategic document into a clear visual story, making the key goals, priorities and actions easier to understand and share.
Explainer video, script development, illustration and animation
FIBA
The content was shaped from the original strategy document into a concise script and narrative flow, ensuring the message remained focused, accessible and aligned with FIBA’s strategic priorities.
The visual language was developed to reflect the diversity of the global basketball community, with attention to details such as apparel, hairstyles, sponsor integration and character representation. Animation guided the viewer through the six strategic areas, highlighting key terms, facts and figures without distracting from the core message.
