A series of animated explainer videos developed for FEI to introduce the Olympic equestrian disciplines to a broad international audience. First created for Tokyo 2020 and later updated for Paris 2024, the videos explain the rules and structure of Dressage, Eventing, Jumping and Para Dressage through clear narration, custom illustration and animation, with formats suitable for broadcast and media use.
Explainer videos, illustration, animation and media kit infographics
FEI — Fédération Equestre Internationale
Each edition was developed with its own visual language, from the Tokyo 2020 series to the Paris 2024 version set against the backdrop of Versailles. The illustrations paid close attention to the details of each discipline, including athlete uniforms, equipment, protective gear and competition settings.
The animations were designed to make technical sporting rules easier to understand, guiding viewers through each discipline in a clear and structured way. Alongside the videos, one-page infographics were also created for the official media kit, extending the content into a concise static format.
